Brave by Bruno

🛡 Overview UK GDPR

Who we are

This AI Concierge service ("Concierge AI") is operated by Bruno Aversa, trading as Brave by Bruno, based in London, United Kingdom.

Contact: hello@bravebybruno.com

We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR 2016/679).

💬 What data the AI Concierge processes

Conversation data

When you use the AI Concierge, your messages are sent to Anthropic, PBC (the makers of Claude AI) for processing. This is necessary to generate a response.

Messages you type are sent to Anthropic's API for processing
Conversation messages are also stored on our servers, so Bruno can review enquiries and follow up
We do not link conversations to your identity unless you provide your name or email
We do not sell your data to third parties
We do not use your data for advertising
We do not ask for your name, email or payment details in chat

🤖 Anthropic as Data Processor

Third-party AI processing

Anthropic, PBC (548 Market St, San Francisco, CA 94104, USA) acts as a data processor on our behalf when processing your messages through the Claude API.

Anthropic processes data in accordance with their Privacy Policy and applicable data protection law. Data transferred to the US is subject to appropriate safeguards under Standard Contractual Clauses (SCCs).

Important: Do not share sensitive personal data (medical history, financial details, government ID numbers) in the chat. The Concierge is designed for service enquiries only.

⚖️ Legal basis for processing

We process your data under the following lawful bases (UK GDPR Article 6):

Consent — You explicitly agree before starting the chat
Legitimate interests — Providing the AI assistant service you requested
Contract — Where processing is necessary to respond to your service enquiry

📅 Data retention

Conversation messages are stored on our servers (via our hosting/database provider) so that Bruno can review enquiries. We do not currently apply an automatic deletion schedule; you may request erasure at any time (see "Your Rights").

Anthropic may also retain API logs for safety and abuse monitoring purposes in accordance with their own retention policies (typically up to 30 days). Please refer to Anthropic's Privacy Policy for details.

🔒 Security

All communications between your device and our service, and between our service and Anthropic, are encrypted via TLS (HTTPS). We do not store API keys, conversation logs or user identifiers on client-side storage.

Privacy enquiries & data requests

hello@bravebybruno.com

We will respond to all data requests within 30 days as required by law.

📋 Terms of Use

Agreement to terms

By using the Concierge AI service you agree to these Terms of Use. If you do not agree, please do not use the service.

These terms are governed by the laws of England and Wales.

✦ What this service is

The AI Concierge is an informational assistant designed to answer questions about Bruno Aversa's services, availability, pricing and bookings. It:

Responds on behalf of Bruno Aversa based on information he has provided
Is available 24/7 to answer general service enquiries
May route sensitive or complex questions to Bruno for personal review
Is powered by Claude AI (Anthropic) and may occasionally make errors

⚠️ Limitations & disclaimers

The AI Concierge provides general information only — it does not constitute medical, legal or financial advice
Responses are generated by AI and may not always be 100% accurate — always confirm bookings directly
We are not liable for decisions made based solely on AI responses
The service is provided "as is" without warranty of uninterrupted availability
Prices, availability and services are subject to change — always confirm with Bruno directly

🚫 Prohibited use

You agree not to use this service to:

Attempt to extract confidential business information
Submit false, misleading or offensive content
Attempt to circumvent AI safety measures
Use automated tools or bots to interact with the service
Reproduce or resell this service without written permission

We reserve the right to terminate access for users who violate these terms.

💼 Intellectual property

All content, branding, service descriptions and responses generated by the Concierge AI on behalf of Bruno Aversa are the intellectual property of Brave by Bruno. You may not reproduce, copy or redistribute them without written consent.

The underlying AI technology is owned by Anthropic, PBC and used under licence.

📝 Changes to these terms

We may update these Terms of Use from time to time. Material changes will be communicated by updating the "Last updated" date at the top of this page. Continued use of the service constitutes acceptance of the updated terms.

🍪 Cookie policy

We keep it minimal

The Concierge AI is designed with a minimal data footprint. We do not use advertising cookies, tracking pixels or third-party analytics.

💾 What we store locally

We use sessionStorage (your browser's temporary memory) only to:

Remember that you have accepted this privacy notice (so you don't see it every message)
This data is automatically deleted when you close the browser tab
It never leaves your device and is never sent to our servers

We use no persistent cookies. Nothing is stored after you close the tab. Nothing is shared with advertisers. Nothing is used to track you across websites.

🔗 Third-party links

Our page contains links to third-party services including:

Fresha — for booking management (their own privacy policy applies)
Instagram — social media links (Meta's privacy policy applies)
Anthropic — AI processing (their privacy policy applies)

We are not responsible for the privacy practices of these third parties.

📊 Analytics

We currently use no third-party analytics (no Google Analytics, no Meta Pixel, no tracking scripts). Basic server-side request logs may be maintained by our hosting provider (Vercel) for security purposes — please refer to Vercel's Privacy Policy.

🏛 Your rights under UK & EU GDPR

You have the following rights regarding your personal data. To exercise any of these rights, contact us at hello@bravebybruno.com.

1 Right to access

You have the right to request a copy of any personal data we hold about you. This may include your chat messages and your consent record, if you have used the AI Concierge.

2 Right to erasure ("Right to be forgotten")

You have the right to request deletion of your personal data. As conversations are session-only and not stored, closing the chat window effectively erases the conversation. For any other data held, contact us and we will action your request within 30 days.

3 Right to rectification

You have the right to request correction of any inaccurate personal data we hold about you.

4 Right to withdraw consent

You may withdraw your consent to data processing at any time by simply closing the chat and clearing your browser session storage. Withdrawal of consent does not affect the lawfulness of processing before withdrawal.

5 Right to complain

If you believe your data rights have been violated, you have the right to lodge a complaint with:

UK: Information Commissioner's Office (ICO) — ico.org.uk
EU: Your local Data Protection Authority (DPA)

We would always prefer you contact us first so we can resolve any issues directly.

6 Right to data portability

You have the right to receive your personal data in a structured, machine-readable format. As we hold minimal data, this right is limited in practice — but we will fulfil any reasonable request.

To exercise any of your rights, get in touch:

hello@bravebybruno.com

We respond to all data requests within 30 days as required by UK GDPR Article 12.